According to the World Health Organisation (WHO) estimations, one in every five Indians suffers from some mental health issue.
Amidst COVID and the extended lockdown, along with the concerns about physical health, came isolation and depression due to long periods of social disconnection, anxiety related to fear of losing jobs, and increased stress due to having to cope with the new normal.
Acknowledging the prevalence of the problem and its seriousness, Future Generali has taken a massive step in this direction by introducing a health insurance cover that includes mental health. The brand started the conversation on mental health issues with its #HealthInsideOut campaign, which aims to tackle the stigma around the issue by showing that it’s a common problem; create the realization that some of these common symptoms could be signs of mental illness and educate people that help is available, whether it’s medical or financial.
With influencers and campaigns that unabashedly talk about mental health, tools that help people analyse their mental and physical health status, and inclusive health insurance covers such as Total Health, Future Generali hopes to ignite a change in the mindset of people and help them address the elephant in the room.
Report by Chetali S M
Reported on – 20/02/2021